2021 - Present

With Graham Rebak I co-founded HUŎ, a modern Asian restaurant in Chelsea that launched in June 2021. After opening to rave reviews, the restaurant has gone from strength to strength and is regularly featured as one of London’s ‘top five Asian restaurants’ in titles such as ‘Elle’. Building on Chelsea’s success, we opened a second location in Belsize Village in September 2025 which has proved equally popular with our loyal clientele.

huo.london

2018 - 2019

Leading figures from the worlds of international art, architecture, design, fashion, music, film and business attend the annual party to celebrate and raise funds for the Serpentine’s globally acclaimed exhibitions, architecture, education and live programmes which are free and open to everyone. Organised by the Serpentine Galleries with myself as event director and support from Chanel, the 2019 event substantially exceeded its fundraising target. Initially in 2018 I was brought in as executive producer supporting the existing team to produce the Summer Party. Highlights included securing Nile Rogers and Chic, Horsemeat Disco and the Black Madonna to perform, while ensuring sponsor (Chanel) and gallery (Serpentine) were happy with creative event planning, from guest list to fundraising and everything in between.

serpentinegalleries.org

2015 - 2018

Spotting a gap in the market while organising a dinner party, I researched flower delivery to understand how it all worked, seeing an opportunity to buy flowers before they were sold at auction and cutting out the middle man before reaching customers. After a few months of development, I formally set up the business, launched in a small warehouse in Acton with just one driver. Initially waking at 4am to wrap flowers for delivery and setting alarms at midnight to buy the flowers on auction from the growers, I ran the business and ecommerce site single handedly for the first two years with some investment support. Within the first six months FLOWERBX was valued at £5 million. In 2019 I exited to witness what began initially as my pie in the sky idea, grow and blossom into the leading global flower brand.

flowerbx.com

2007 - 2015

I was approached to help launch the TOM FORD brand initially as part of a very small team. Over the course of nine years my role grew from manager to being a director within the company. Alongside the day to day running of the PR department, my topline strategy and communications role became crucial, not least as Tom Ford is so multi faceted: designer, film director, personality. I oversaw store openings in London, Kazakhstan, Milan, Paris, Munich, Saudi Arabia and Australia, organising press junkets and film premieres for A Single Man, coordinating the costumes for James Bond Quantum of Solace, VIP celebrity dressing, touring with A-list celebrities as brand representative and stylist. Producing and overseeing all London womenswear shows, managing seating arrangements (a diplomatic challenge at the best of times), overseeing press days in London and Milan, plus fragrance launches, private dinners and booking talent for events.

tomford.com

2016 - Present

With my partner, we relocated and revived popular Asian restaurant ULI by moving it from its original location on All Saints Road and re-siting it to its current spot in Notting Hill Gate. Rebranding, creating an online delivery platform and web presence, curating an ongoing buzz by ensuring the ambience, interiors and music enhance the high quality cuisine is a source of pride now that ULI is continuing to thrive we opened a second location in Marylebone in 2023. It has been named one of Tatler’s top five Asian restaurants and has a loyal local community of repeat customers.

ulilondon.com

2018

Ideation, production and comms support to a relatively new marketing and events team at Birley Group. Helped action high-end event planning, ideation and execution across a series of key calendar moments, from fashion week to Halloween and Christmas. Also oversaw the creation of a bespoke online newspaper, which formed the basis of digital comms strategy for all members of Annabel’s.

annabels.co.uk

2005 - 2006

My first job in PR laid an essential foundation in understanding how the industry works, grafting hard and supporting the team with all aspects of PR in a small office based on Sackville Street.

jasperconran.com

2003 - 2005

While at university I embarked on a musical sideline as a session drummer for several successful acts, enabling me to build a brilliant network of contacts in the music world. Meeting people and forming partnerships between different creative and commercial worlds is an asset afforded to me as well as those I work with.